Agile Customer Journey Mapping – Click to save this article. You’ll be asked to sign into your Forbes account. Journey mapping is a core discipline and competency of leading organizations. No longer considered a marketing or . Introduction to customer journey maps. Delivering an exceptional customer experience is priority number one for companies hoping to succeed and grow in today’s competitive environment. More than .

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Agile Customer Journey Mapping Open Agile Architecture™: 3. Map the customer journey. Before you can implement a company-wide initiative, you need a strategy. Mapping the customer journey is an excellent start to outline the steps your customer goes . To achieve this, customer-centric R&D is essential. The two most effective methods of building in this process are Personas and journey maps. These tools help provide an in-depth understanding of .

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